Lego’s 2011 profits grow on strong sales
COPENHAGEN, Denmark — Denmark’s Lego says net profits last year rose 12 percent to 4.2 billion kroner ($750 million) as the privately held toy maker continued to capture market share in what it describes as a sluggish toy market.
Sales of Lego’s popular plastic building blocks rose 17 percent from 18.7 billion kroner ($3.4 billion) against 16 billion the year before, the company said Thursday.
Lego noted growth in North America, and in most European and Asian markets Thursday.
Classic lines like Lego City and licensed products based on Star Wars, Harry Potter and Pirates of the Caribbean generated the largest sales, but the group says all product lines sold more than expected.
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