Newell Rubbermaid division donates $1 mil to City of Hope

PRNewswire

OAK BROOK — Newell Rubbermaid’s Writing and Creative Expression global business unit, which includes such brands as Sharpie, Paper Mate, Expo and Prismacolor, donated $1 million to City of Hope’s Women’s Cancers Program, bringing its total donation since it first inked a partnership with the institution in 2006 to $2.4 million.

“A portion of sales from every one of our Pink Ribbon products contributes to City of Hope’s pioneering new prevention and treatment methods,” said Ben Gadbois, president of the Writing and Creative Expression global business unit. “Sales in 2011 jumped dramatically, which translated into our largest donation yet. Buying a Pink Ribbon pen or marker is such a simple way to show support, and we’re thrilled consumers continue to make pink a priority when shopping our category. Their support demonstrates just how much consumers continue to care about the cause and finding a cure.”

Newell Rubbermaid Pink Ribbon products benefiting City of Hope include SharpieMarker pen and highlighter, EXPO dry erase marker, Paper Mate FlexGrip Elite pen and ComfortMate Ultra mechanical pencil, Pink Pearl eraser, Liquid PaperDryLine Grip, uni-ball Signo 207 pen, Parker Jotter pen, and Rolodex personal card case, card book, journal and padfolio.

“Today, more than two million women nationally are battling breast cancer,” said Steve Martin, vice president of marketing for City of Hope. “City of Hope is at the forefront of research to ensure that patients, both at City of Hope and nationwide, benefit from new and improved treatments. The support of companies like Newell Rubbermaid enables us to push science forward and help patients who are fighting cancer.”