Edina Realty to utilize VHT ImageWorks platform
Rosemont-based Edina Realty, one of the nation's largest realty companies, has signed an agreement to use VHT's ImageWorks platform, the two companies announced.
The platform will help drive search engine visitors to edinarealty.com as part of Edina Realty's overall plans to ensure homebuyer have direct access to the original source of listing information.
Implementation will be complete in the first quarter of this year, according to VHT, a provider of technology and services for marketing residential real estate online. Edina Realty, a subsidiary of HomeServices of America, a Berkshire Hathaway affiliate, has approximately 60 real estate offices in Minnesota and Wisconsin, and nearly 2,100 agents.
VHT ImageWorks is a comprehensive and automated digital marketing platform to drive buyers directly from search engines to realty sites and engage them with visually alluring property presentations. Edina Realty will utilize the platform to leverage its large base of listings, property photos and videos to enhance search engine presence, online customer acquisition and sales conversion.
“Edina Realty's recent decision to pull our listings from third party aggregators will benefit consumers and our agents by reducing the frustration created by non-broker sites that provide incorrect and confusing information about listings and lead consumers away from the agents who are most knowledgeable about those listings,” said Bob Peltier, president and CEO of Edina Realty Home Services. “Our agreement with VHT supports that decision by increasing the visibility of the most accurate original listing information on search engines, where buyers typically start the home-buying and search process.”
“VHT ImageWorks customers have experienced an average increase in the number of visitors they get from search engines of over 40 percent,” said Alex Zoghlin, VHT CEO. “Edina Realty has always been a leader in using technology for their agents and customers. We look forward to helping the company, and its fellow HomeServices' brokerages, provide a superior consumer experience online while also offering added value to their agents.”