Land O’Frost partners with Blimpie to sell sub sandwich kits

PRNewswire

Lansing Illinois-based Land O’Frost, a family-owned packaged lunch meat company, announced a national partnership with Blimpie to offer the restaurant chain’s signature meats in its popular sub sandwich kits for consumers across the country.

Beginning in March, Land O’Frost will offer the four signature meats of Blimpie’s most famous sandwich, Blimpie Best, in its Sub Sandwich Kit product. Making six sandwiches, the kit contains prosciutto cotto ham, smoked ham, capacola ham and salami, interleaved with parchment paper for ease of separation and portion control. The product is gluten free and offers 14 grams of protein per serving.

“We are excited to partner with Blimpie and bring their signature sandwich into the homes of our consumers,” says David VanEekeren, president and CEO, Land O’Frost.

This is the fourth in a line of Sub Sandwich Kits for Land O’Frost, who has experienced 16 percent and 71 percent lifts in velocity and sales volume during 2011. The 18 oz Sub Kit contains 48 slices of signature meat, suggested retail price varies by region.