Hoffman Estates considers food fest, trade show

The Hoffman Estates Economic Development Division is exploring the idea of partnering with the Sister Cities Commission to host a food festival and mini food industry trade show next fall during French Chef Patrick Guat’s annual visit.

The Food Industry Trade Show would feature four to five French businesses connected to the chamber of commerce in Hoffman Estates’ sister city, Angouleme, France, and between 15 to 30 regional food industry companies, from cities like Chicago and Rockford.

A projected entrance fee of around $500 per company would be charged to industry participants, as well as a $15 to $20 entrance fee for attendees.

Gary Skoog, the village’s director of economic development, said the trade show would be “a niche event” in the massive food industry, and that “at this time it looks pretty positive” the Marriott Hotel would host. It’s slated to take place on the morning of October 25 or 26 next year.

A food festival showcasing French cuisine and dishes from a variety of ethnic restaurants in the Hoffman Estates area would take place in the early evening, following the trade show. It would give people who may not be interested in the trade show the chance to taste numerous international dishes.

Restaurants may be able to participate for free, and the public would probably pay between $10 to $15 for a ticket.

Skoog said the goal of the trade show and food festival would be to expand the Sister City’s annual cooking event into an economic development engine, while also promoting local business and celebrating diversity in the community.

The idea was well-received by the village board earlier this week.

“I think it’s a great concept,” said Trustee Karen Mills. “It’s a great idea and I could see a lot of benefit to companies ... I give you credit and hope you can pull it off.”

Trustee Raymond Kincaid expressed some concern that the event will consume a lot of Skoog’s time, but noted that the first time hosting an event is always the most difficult.

“At least you’re 10 months ahead on this,” he said.

Skoog said he will know for sure by July or August whether or not to go through with the event. He said it may need to be canceled if there is a lack of support from other village groups or if it looks like the village won’t break even financially.