Restaurant.com launches daily deals
Arlington Heights-based Restaurant.com today announced the launch of Specials by Restaurant.com., an evolution of its core gift certificate business.
Specials by Restaurant.com is an additional avenue for consumers to save on dining experiences through a selection of daily deals.
“We're excited to announce the launch of Specials by Restaurant.com,” said Cary Chessick, CEO of Restaurant.com. “Groupon has recently shown tremendous consumer demand for daily deals. We believe the combination of time limited deals plus marketplace based everyday deals will offer consumers a gratifying choice.”
Specials by Restaurant.com is a natural extension of more than a decade of experience in the online deal space. The company's experience in the use of bundled gift certificate packages has created offers that have consumer appeal, improve profits in restaurants and help non-restaurant businesses expand through promotional and incentive marketing. The company has always made it a priority to be a consumer-friendly business and will continue to maintain that philosophy.
The first daily deal offered by Specials by Restaurant.com was extremely successful, selling out at 2,000 $100 Restaurant.com eGift Cards.
Restaurant.com has been in the online deal business for more than a decade. Its core consumer offering, a $25 gift certificate for $10, has been available on the web since 2001. The profitable, private company consistently offers more than 45,000 daily deals that never expire, available at more than 18,000 restaurants nationwide.
The company focuses on filling tables, improving profits and providing valuable consumer survey data, all at no cash out of pocket for restaurant partners. With a nationwide footprint of restaurants to choose from, the business turned its focus toward bringing great deals to consumers.
Restaurant.com's Incentive & Loyalty Solutions business, launched in 2005, has successfully partnered with thousands of companies to create bundled offers using Restaurant.com gift certificates. Companies in the travel, entertainment and retail verticals offer Restaurant.com Gift Certificates as employee and customer incentives. Consumers have enjoyed more than $700 million in bundled savings via the incentives business.
Restaurant.com Gift Certificates bundled with movies, travel, wine, cooking, food and entertainment will be the initial focus of the business unit.