Gogo, Ford team up for airline passenger programs

ITASCA — Gogo and Ford have teamed up to give passengers free access to Ford’s new interactive Mustang Customizer.

 This is the first time travelers will be able to access Ford’s popular Mustang Customizer and share their Mustang creations from the stratosphere for free.

Passengers aboard flights equipped with Gogo’s in-flight Wi-Fi who configure their Mustang will then gain access to Facebook for the duration of their flight.  The special promotion runs through November 18.

“This is the second time Gogo has worked with Ford in creative ways to promote their brand via Gogo’s in-air network,” said Ash ElDifrawi, Gogo’s chief marketing officer.  “We’re extremely excited to work with them on building a rich media opportunity to reach travelers and bring their cutting edge, interactive Mustang Customizer to passengers at 30,000 feet.  This promotion is one more way Gogo is working with partners to bring exciting entertainment options to travelers while offering creative marketing solutions for advertisers.”

Passengers with their own Wi-Fi enabled device can simply open their Internet browser.  From there, they will automatically be directed to Gogo’s in-air website where they will see a special promotion.  From there, they just click on the promotion and they will automatically be directed to the Ford Mustang Customizer.

“We are really excited to give Gogo users a chance to customize their very own Mustang while in flight,” added Brian McClary, emerging and social media specialist at Ford.  “The Mustang Customizer has proved to be a great way for users to create their own Mustang and provides an interactive and immersive experience.”

Gogo uses exclusive network and services to keep passengers with laptops and other Wi-Fi enabled devices connected on all domestic AirTran Airways and Virgin America flights, on all domestic mainline Delta flights and on select Air Canada, Alaska Airlines, American Airlines, United Airlines, and US Airways flights.