Mintel acquires Access Asia

PRNewswire

CHICAGO — Mintel Group Ltd said it has acquired Access Asia to enable comprehensive research capabilities into the Chinese consumer market.

The acquisition enables Mintel to build on the extensive market and trend intelligence coverage and global retail expertise to include the Chinese consumer landscape. As a result, Mintel’s research capabilities in China will now incorporate unrivaled expertise into China’s food and nonfood consumer products markets, retail and service industries.

“Our acquisition of Access Asia is key to Mintel’s development in China-a core market for us,” said Peter Haigh, Mintel CEO. “This represents an important step for Mintel as we move deeper into the fastest moving economy in the world and build for the future, extending our global footprint.”

Access Asia coverage includes detailed analysis of companies and the markets and sectors they operate in, with reports being updated on an annual basis.

“We see Mintel’s acquisition of Access Asia as being the best way to bring the resources needed to scale-up our China research and reporting to cover more sectors, more frequently and in more depth, whilst maintaining Access Asia’s reputation for thorough scrutiny and independence of opinion,” said Matthew Crabbe, director of Access Asia.

The acquisition is effective immediately with Mintel’s clients able to purchase Access Asia’s full portfolio via Mintel’s Online Store.

Mintel is a global supplier of consumer, product and media intelligence. For nearly 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success.