Starbucks' new logo debuts on cups, cafes

SEATTLE — Starbucks customers are seeing something new when they sip their coffee.

The Seattle-based company rolled out its new words-free logo Tuesday on all its cups. Signs also changed at a handful of stores.

The Associated Press first reported in January that Starbucks was updating its logo and would introduce it this month in conjunction with its 40-year anniversary.

Starbucks also introduced a number of new coffee flavors and baked goods as part of the anniversary celebration.

The company says the updated logo is better suited for a business that wants to grow beyond just coffee and cafes.