Clorox giving more details on product ingredients

OAKLAND, Calif. — Clorox Co. is giving customers more details on what ingredients go into its cleaning, disinfecting and laundry products.

The company said Tuesday that it will now provide the specific identity of preservatives and dyes in its U.S. and Canadian versions of those products, adding to their existing lists of active ingredients.

Clorox will also give the fragrance ingredients used in U.S. and Canadian cleaning, disinfecting and laundry products. These ingredients will be given in numerical and alphabetical order.

In addition, the Oakland, Calif. company is adding a notice on all product labels that says, "A list of this product's ingredients is available at www.CloroxCSR.com ."

"We know how important it is to help people make informed choices about the products they use in and around their homes," Chairman and CEO Don Knauss said in a statement.

Clorox started listing ingredients on its household and commercial cleaning, disinfecting and laundry products in the U.S. and Canada on its corporate website in January 2009.

Clorox, whose other products include Fresh Step cat litter and Hidden Valley Ranch salad dressing, reported on Friday that its second-quarter net income fell on softer sales and a charge to write down the value of its Burt's Bees business.

Its stock gained 55 cents to $66.26 in midday trading.