Practical reasons drive decision to choose custom homes

Do buyers choose to design and build custom homes as a statement of affluence, or simply because they can? Actually, these buyers have several solid reasons for their decisions, said Jeff Samuels, president of Samuels Homes.

“One-of-a-kind objects have a special appeal, and this is no less true with homes,” Samuels said. “A combination of reasons motivates buyers to select the design/build process, and these motivations work together to result in the decision to build a home that is exactly what the buyers want, with no compromises.”

One reason for choosing this process is to obtain the desired location. This location may be walking distance to commuter train service, or another facility of special interest to a member of the family. Some decisions are dictated by proximity to views of natural beauty.

“In established communities such as those on the North Shore, the single-site properties that buyers may desire lend themselves to the design/build process,” Samuels said. “The teardown of another structure may be needed, and the topography must be considered if buyers desire features such as walk-out or look-out lower levels. Orienting the home on the land to take advantage of views and ensure maximum privacy plus adapting the project to the requirements of municipal zoning requirements are some of the challenges that require the experience and expertise of a design/build team.”

Another important influence for those who choose custom homes is the desire to incorporate rooms for special needs and hobbies.

“Musicians, photographers, sports enthusiasts, collectors and others may want to devote space within the home to their interests or those of a family member,” Samuels said. “Wine cellars, safe rooms and many other uses have been designed into the homes we've built over the years, and dramatic focal points such as atriums, spectacular libraries, floating staircases and other lavish elements are all expressions of personal style.”

Authentic architectural styling and a high level of finishes are best achieved through the design/build process, and this desire motivates many buyers.

“Design/build buyers typically expect authenticity in design and detailing both inside and out,” Samuels said. “They want the best in interior materials and finishes, and practical advice on room configuration for comfort and practicality.

“The majority of our clients are experienced homeowners whose ideas have evolved over several homes. However, we've also built homes for first-time buyers who may have enjoyed a downtown apartment and have developed a more contemporary vision of what they want in a home. All of these buyers share a desire to have exactly what they want and the budget to attain their goals. They are also willing to listen and be guided by the insights of the professional design team to achieve the ideal result,” he said.

Samuels Homes has earned a reputation for excellence in constructing design/build homes and major remodeling projects on in-fill pieces throughout the North Shore. The company has enjoyed continuing success in a variety of market conditions, and has earned an impeccable reputation for integrity.

An affiliate of Red Seal Development Corporation, Samuels Homes has created several prestigious Northbrook communities including Normandy Hill, Courts of Stonehedge, Mallard Creek, Woodmere, Carlyle and Braeside. Samuels Homes has also built custom homes in Glencoe, Long Grove, Highland Park, Deerfield, Buffalo Grove and Winnetka. Most of these custom residences are in the $1 to 4 million price range. The company has received numerous awards.

For more information on Samuels Homes, call (847) 480-6476.