EMI Network, Cubs form partnership
CHICAGO — The Chicago Cubs and Cincinnati-based EMI Network today announced a new publication and marketing services strategic partnership.
Under the new arrangement, EMI Network (www.eminetwork.com) will manage and operate the Cubs' Publications and Creative Services Department, including exclusive production of the team's publications such as Vine Line magazine. EMI also will support the Cubs with photography, video and graphic services. Both parties look forward to producing first-class content for Cubs fans worldwide.
“In an always changing media landscape, EMI will provide our publications team a great opportunity to thrive long term,” said Wally Hayward, executive vice president and chief sales and marketing officer for the Chicago Cubs. “In searching for a partner, we looked for a company that had a wide range of capabilities, from print to interactive and new media. We also wanted a partner who could work closely with our publications team and develop a program to help us build a best-in-class offering.”
“We're excited about this opportunity, and we look forward to getting to know everyone in the department as we work together to take Vine Line and the various other creative services to new heights,” said Dan Magarian, president and CEO of EMI Network. “The Chicago Cubs have a deep tradition and a rich history, and we're honored to play a small role in continuing that tradition.”
EMI has assumed responsibility for day-to-day operations of the Publications and Creative Services Department.
The full transition is anticipated to take place by year end.