Sears Holdings launches AdYourWay

Sears Holdings today announced the launch of AdYourWay, a shopping tool that gets to know customers and personalizes the shopping offers that they receive. By combining the powerful marketplace product selection with personalized content and customized recommendations, AdYourWay helps customers manage their lives to save both time and money.

From a single personalized page on Sears.com, and soon to come to Kmart.com, AdYourWay allows customers to receive personalized product recommendations based on previous purchases and product searches. Once a customer is logged into Sears.com or Kmart.com, AdYourWay technology works to provide customers with deals and offers on products of interest and those that are relevant to their lifestyle.

Through the unique “Follow” functionality, shoppers can select a desired item and set up e-mail alerts for price drops. By selecting a product from any page, customers can submit the price they want to pay for the item, how frequently they want to be notified of the price changes and receive e-mail alerts whenever the price changes. All of the followed items can be viewed, easily accessed and managed from a personal AdYourWay page.

Hoffman Estates-based Sears Holdings' has signed on with iAd, Apple's new mobile advertising network. With iAd consumers can engage with interactive ads on their iPhone or iPod touch without leaving their current app. The Sears iAd campaign will launch soon.

Sears has also signed on with AdKeeper, which gives Sears customers absolute control to engage with online ads on their own time and terms while sharing the hottest Sears products, just in time for the holidays.

Along with AdYourWay, these are all examples of how Sears Holdings makes life and shopping easier for customers, expanding the possibilities of the customer shopping experience and making it more efficient than ever.