Caterpillar partners with Dirty Jobs star Mike Rowe

Caterpillar Inc. is partnering with Mike Rowe, creator and star of the Discovery Channel's hit TV show, Dirty Jobs.

Locally, Cat has operations in Montgomery.

Rowe, also founder of mikeroweWORKS.com, has teamed with Caterpillar to highlight the work Caterpillar customers perform everyday. Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful.

These encounters will be featured on cat.com and at Cat Dealerships across the country and will be used to demonstrate the solutions that Cat Dealers provide their customers throughout the life cycle of their equipment, highlighting their superior parts and service support.

Rowe, who calls himself a perpetual apprentice, has performed more than 300 jobs in locations around the country via his show, Dirty Jobs, which is currently one of the Discovery Channel's most popular programs.ˆ He is also the creator of mikeroweWORKS.com, a website dedicated to and for people in the trades to meet, discuss relevant topics and learn what is the latest in the industry.

He says his partnership with Caterpillar was "inevitable" because the two share the same work philosophy. "I see Cat equipment and the hard working people operating it around the world, building and creating infrastructure," said Rowe. "I'm excited to go beyond the machine and talk with the people who are actually making it happen."