Business

Noxzema unveils new products

Posted May 28, 2010 11:00 pm

Melrose Park-based Alberto Culver's Noxzema brand is back with new products, updated packaging and the same formulations.

Invented in 1914 as a skin care staple, Noxzema is introducing NEW Clean Blemish Control formulations, designed for adult skin to help prevent breakouts and blemishes. It also announced a fresh partner to the brand, consulting dermatologist Dr. Hilary Reich.

The new "Come Clean" ad campaign encourages women to fix their problems and not cover them up, by flaunting their clean, unblemished skin. The campaign will be complemented with an advertorial program, featuring actress Ginnifer Goodwin. The integrated campaign is in partnership with Conde Nast and photographed by NBC's Saturday Night Live photographer, Mary Ellen Mathews.

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