ConAgra Foods wins award
ConAgra Foods Inc., a food maker with operations in Naperville, St. Charles and Glen Ellyn, was awarded Gold, the top honor, from the Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research for its Shopper Seasons research and activation.
The research won in the Shopper Marketing category. ConAgra Foods' Shopper Seasons focuses on six seasons that consumers identified as having unique emotional and practical needs for their families.
Stemming from research that showed 68 percent of moms feel that marketers don't understand their needs, ConAgra Foods held one-on-one interviews and focus groups with a range of moms who encapsulate the brands' core consumers.
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