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Sears Auto Centers to franchise

Sears Holdings Corp., based in Hoffman Estates, Thursday said that its new Sears Auto Center franchise program will offer automobile dealers the opportunity to operate licensed Sears Auto Centers, bringing the Sears brand, buying power, distribution network, systems and corporate support to automotive aftermarket businesses.

Coleman Auto Group of East Windsor, N.J., is the first dealership to sign up.

With over 3,000 automobile dealerships that have lost their franchise, Sears designed the franchise program to help those dealers leverage their facilities by building a set of businesses around parts and services, over-the-counter merchandise, and previously-owned vehicle sales.

The new Sears Auto Center franchise locations will provide the same products and services for automobiles, light trucks and motorcycles that are currently available at the nearly 850 company-owned Sears Auto Centers.

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