Daily Herald now offers mobile Web site
The Daily Herald, owned by Arlington Heights-based Paddock Publications Inc., this week launched its mobile Web site.
Whenever you go to DailyHerald.com on your hand-held device, you'll automatically be redirected to the mobile edition. It will customize the screen for you, based on your browser and device, said Scott Stone, Paddock's vice president of sales, marketing and business development. "This gets you to our Web site quickly," Stone said.
The customized site allows you to scroll stories immediately on a 2-inch screen and breaks down the information to smaller text and pictures that you can easily see, he said.
Content includes top news stories; pro, college and prep sports, business, editorials and letters, entertainment, event listings and the weather. The stories will be updated every 2 minutes, delivering the same immediacy as the full-size dailyherald.com, Stone said.
The mobile version is provided through a technology partner, Encinitis, Calif.-based Verve Wireless, which provides applications and services to media companies.
Offering local news and features from the newspaper to a mobile device localizes the Internet for users.
"Everything is heading that way," said Art Howe, Verve chief executive officer and a Pulitzer Prize-winning former reporter for The Philadelphia Inquirer. "Across the country, there's been a tremendous growth for all of our publication partners when using the mobile Web. By spring 2010, we believe most people will be accessing your digital content by using a mobile device."
In June, dailyherald.com logged 12.2 million page views, up 28 percent over the same month in 2008. The mobile site is expected to drive readership even further, Stone said.
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