Weber's first app can help you grill out
Palatine-based Weber-Stephen Products Co., maker of the Weber grill, has debuted its first wireless phone application, with recipes, that allows you to transfer the food items to your grocery list and later use its timer to cook the meal.
It does everything for you but flip the burgers.
Weber's On the Grill app is available for the iPhone and iPod Touch and offers 250 recipes for meals as well as 40 for rubs, marinades and sauces, 100 grilling tips, and guides for meats and other foods.
The app then can sort the ingredients from the recipe and organize them on a shopping list. You can check off the items as you shop.
When you get home, the app will teach you how best to set up your grill, and when you're ready to cook, you can use the grilling timer, which will ring and vibrate when the time is up.
Denver-based rabble+rouser, Weber's advertising and brand communications firm, helped to create the app, which is available for $4.99 on the Apple iTunes App Store.
"We realize the access to information is changing every day, and so are the ways we access recipes," said Christina Schroeder, CEO of rabble+rouser. "We believe it's not the device that's mobile but the people holding the device."
The recipes are based on Weber's print cookbooks, including its latest called "Weber's Way to Grill," which made The New York Times best-seller list.
Schroeder said this is the first in a series that could include both free and fee-based applications. See Weber.com/onthegrill.
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