O'Neal joins the King's court in Cleveland

INDEPENDENCE, Ohio - Laughing and loose, Shaq looked right at home.

Shaquille O'Neal and his oversized persona debuted in Cleveland on Thursday with a stated goal for next season. His friend LeBron James craves a championship, and O'Neal is here to serve.

"My motto is very simple," O'Neal said. "'Win a Ring for the King."'

The 15-time all-star center with four NBA titles was bedecked in a black suit, pink shirt and pink tie for an introductory news conference that might as well have been billed The Shaq Show.

Acquired last week in a blockbuster trade with the Phoenix Suns, O'Neal was welcomed by a team that believes he can bring this title-thirsty region its first major pro sports crown in 45 years.

Flanked by Cavaliers general manager Danny Ferry and coach Mike Brown, O'Neal held court for nearly a half hour as only Shaq can. In front of an audience that included Cavs owner Dan Gilbert, media members, season-ticket holders, corporate partners and kids from a summer camp, O'Neal gave Cleveland fans their first glimpse of what's in store next year - and maybe beyond.

Joined by his wife, Shaunie, O'Neal was calm, comedic and oozing - as always - with confidence. Clutching the microphone and delivering his answers in his unmistakable, bottomless baritone, O'Neal addressed topics ranging from a possible contract extension in Cleveland to James' future to his Twitter page to a budding rivalry with Orlando center Dwight Howard.

The 37-year-old O'Neal has one season at $21 million left on a five-year, $100 million contract. However, early in his remarks he said, "I've got three years left in my career," perhaps an initial attempt to persuade the Cavaliers to extend his deal past 2010.

"I have a lot left," he said. "There's only four or five good centers in the league and I'm in that number. ... I've been in it (the NBA) for 17 years but I've missed three years because of injury. If you do the math, I've still got three years left. You got that?"

The Cavaliers most likely will ride out next season before making any plans with O'Neal, but the fifth-leading scorer in league history made it clear he doesn't want to be around for just one year. Rent-a-Shaq is not his idea of a lasting impact.

"I would love an extension, who wouldn't?" he said, flashing his easy smile. "If they offer me a $35 million a year extension, I'll sign it right now. I won't even read the contract. I'm just here to take care of business and I know can help give the city what it's looking for."

O'Neal says he has no concerns about Ohio's climate, and his only focus is on warming James with a title.

"It's LeBron's team," he said. "He's the captain. This is the time in my career where I can fit in. I'm now in the security business. My job is to protect the King, and that's what I'm here to do."