Libertyville's Physicians Interactive acquires MedManage

Physicians Interactive LLC, based in Libertyville, a digital sales and marketing solutions firm, announced the acquisition of MedManage Systems Inc., a provider of online, on-demand prescription drug sampling.

Under the agreement, MedManage is now a wholly owned subsidiary of Physicians Interactive. Terms of the acquisition were not disclosed. PI is owned by Perseus LLC, a merchant bank and private equity fund management company.

The acquisition of MedManage, a PI partner, is part of PI's vision to support the expanding digital sales and marketing information needs of life science companies and their health care professional customers.

"MedManage is a valuable addition to the PI family. The company provides more direct-to-practitioner eSampling solutions to more major pharmaceutical companies and their brands than anyone else in the industry," said Donato Tramuto, CEO and vice chairman of Physicians Interactive Holdings, LLC. "We believe that this acquisition aligns nicely with the PI Digital Strategy and with the financial backing of Perseus LLC, allows us to expand our value proposition to our customers in the life sciences industry."