Aldi to sell European skin care line

ALDI, Batavia-based discount grocer, is bringing an award-winning European skin care line to its stores across the country.

The retailer will begin selling Lacura skin care in stores across the country. Created by German skin care specialists, the line of facial toners and cleansers; facial creams; eye creams and gels; gentle lip balm; and facial masks and peeling gels has been highly praised by beauty experts and beaten some of the biggest names in beauty in independent consumer testing, according to ALDI.

Lacura Q10 Anti-wrinkle Night Cream came out top in European quality tests alongside major brands such as L'Oreal, Olay and Helena Rubenstein. Meanwhile, in independent blind tests of 2,000 volunteers, Lacura Q10 Anti-wrinkle Day Cream was voted best for its powerful anti-aging effects.

Once women in Britain read about it, they cleared ALDI's shelves, buying more than 35,000 jars in just one day. Lacura also beats competitors on price with products retailing as much as 95 percent lower than big-name brands.

"Our Lacura skin care formulas have won wide acclaim in Europe, so we're thrilled to be bringing them to U.S. consumers," said Joan Kavanaugh, ALDI's vice president of corporate purchasing.

Lacura ingredients include bioflavonoids, coenzyme Q10, a special retinol complex, hydrating sea minerals, provitamin B5, aloe vera, vitamins E and C, allantoin and other active extracts. The skin care retails from $1.99 to $4.99