Los Angeles releases new tourism slogan

LOS ANGELES - Los Angeles has unveiled a new marketing campaign built around the slogan "That's So LA" to keep tourists coming despite the nation's economic turndown.

"Tourism is the lifeblood of our economy," Mayor Antonio Villaraigosa told a press conference in Hollywood. "We can't afford to let the benefits of the industry stop flowing to the heart of the city."

The campaign will feature ads spotlighting unique sites in the city, its major attractions and images of celebrities including Tom Hanks and Rita Wilson, basketball stars Kobe Bryant of the Lakers and Baron Davis of the Clippers, soccer star David Beckham and Lauren Conrad of MTV's "The Hills."

City officials say tourism is the second-largest industry in Los Angeles and supports more than a quarter-million jobs.