Design agency works with new client

ELGIN -- WideSpark, a strategic design agency, has been retained by Washington D.C.-based Schools Interoperability Framework to create a new branding and marketing campaign. WideSpark will create a new logo, tag line, branding standards and collateral, as well as a news release campaign. The firm will also extend the Web site and other forms of new media. The total plan will create branding and marketing synergy across all media.