Sun-Times joins Yahoo online ad consortium
Posted June 03, 2008 11:00 pm
NEW YORK -- Yahoo Incorporated says 94 newspapers have joined its online advertising consortium, bringing the total to nearly 800.
The new members announced Wednesday include the Chicago Sun-Times and 70 other newspapers in the Chicago area also owned by the Sun-Times News Group. The Daily Herald has been a member since 2007.
Other additions include Milwaukee Journal Sentinel, which is owned by Journal Communications, and the Akron Beacon Journal and the Honolulu Star-Bulletin, which are owned by Black Press Ltd.
The venture now has 779 members. It sells online advertising across newspaper Web sites using technology provided by Yahoo.