DeKuyper kicks off new classifications

DEERFIELD -- DeKuyper, a line of cordials and liqueurs, announced a new approach to segmenting the liqueurs category to take place beginning this month. DeKuyper has organized its nearly 60 products into flavor- and usage-based families to make it easier for shoppers and for retailers to stock their shelves. The new families, DeKuyper Luscious, Burst, Pucker, Signature and Flavored Brandy, are based on flavor profile and whether the liqueur is used as a mixer, sipper, shot or after-dinner drink.