10 easy ways to become a quote whore
With so many new film critics hitting the Web these days, it's hard for beginners to get quoted in movie ads. So, as a public service, here are 10 easy ways to become an instant quote whore:
1. Compare the movie to a thrill ride
"A block-busting scarefest and thrill ride!" -- Simon Racal of entaction.com on 2007's "Halloween"
"A high-energy thrill ride!" -- Shawn Edwards of Fox TV on "Ghost Rider"
"'Smokin' Aces' is one wild, super-kinetic ride!" -- Pete Hammond of Maxim
2. Proclaim a movie to be "the film of the year" way before the year has ended
"The most exciting movie of the year!" -- Shawn Edwards on "Resident Evil: Extinction" (Oct. 14)
"The most challenging and exciting movie of the year." -- Joanna Langfield of the Movie Minute on "Lions for Lambs" (Nov. 4)
"The most magical movie of the year!" -- Shawn Edwards on "Mr. Magorium's Wonder Emporium" (Nov. 16)
3. Label a movie "A classic!" "A masterpiece!" or "Perfect!"
"A shocking masterpiece!" -- Earl Dittman of Wireless magazine on 2007's "Halloween"
"An American classic!" -- Peter Travers of Rolling Stone on "No Country for Old Men"
"Sure to be a holiday classic." -- Jeffrey Lyons of NBC's Reel Talk on "Fred Claus"
"The perfect holiday film!" -- Mark S. Allen of CBS on "Mr. Magorium's Wonder Emporium"
4. Put an amusing adverb in front of the adjective "funny" or "entertaining"
"Howlingly funny!" -- David Edelstein of New York magazine on "Lars and the Real Girl"
"Fiercely entertaining!" -- Jeff Craig of 60-Second Preview on "Underclassmen"
"Outrageously funny!" -- Shawn Edwards on "I Think I Love My Wife"
5. Call a film a "must-see!"
"A must-see, laugh-out-loud comedy." -- Pat Collins of UPN 9/WWOR on "I Think I Love My Wife"
"A must-see!" -- Bessie Tsionis, Comcast CN8 Network/Boston on "Wild Hogs"
"This film is a must-see!" -- Harry Knowles of Ain't It Cool News on "Art School Confidential"
6. Create phrases that sound vaguely like praise, but aren't really
"Vince Vaughn for the whole family." -- Lynn Barker of Teen Hollywood on "Fred Claus"
"This year, it's 'Into the Wild'!" -- Nick Roddick of the Evening Standard
"This is the real deal!" -- Pete Hammond on "Lars and the Real Girl"
7. Call the movie "a winner" even if it hasn't won anything.
"'Gone Baby Gone' is a winner!" -- Steve Oldfield of Fox TV
"It's a winner!" -- Janet Stokes of the Film Advisory Board on "The Final Season"
"A real winner everyone will enjoy!" -- Mose Perisco of Entertainment Spotlight on "The Game Plan"
8. Characterize thrillers with the catchphrase "Keeps you guessing!"
"A tightly wound thriller that keeps you guessing." -- Richard Corliss of Time on "Gone Baby Gone"
"A psychological thriller that will have you guessing from start to finish!" -- Peter Hammond on "Premonition"
"A sexy thriller that keeps you guessing every step of the way!" -- Kevin Steincross of KTVI-TV on "Perfect Stranger"
9. Use the indefinable but impressive-sounding term "great" to describe a movie
"An indisputably great movie." -- Peter Travers on "No Country for Old Men"
"The first great film of 2006." -- David Poland of Hot Button on "V for Vendetta"
"Great movie!" -- Larry King on "Music Within"
10. Fall back on the lame "game" metaphor
"Kevin Costner is at the top of his game!" -- Pete Hammond on "Mr. Brooks"
"A brilliant, incredibly absorbing historical drama with Washington and Crowe at the top of their game." -- Jeffrey Lyons on "American Gangster"
"Caine and Law are at the peak of their game in this dazzling film." -- Paul Fischer of Dark Horizons on "Sleuth"