Rosemont-based Flexible Benefit Service Corp.'s private health insurance exchange launched last year to give small-business employees and the self-employed more health insurance options.
Flexible's InsureXSolutions aims to be one of the alternatives to the government's HealthCare.gov website where consumers can buy plans under the new federal law, said spokeswoman Maggie Perry.
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The portal allows consumers to get a quote on private insurance policies in about 30 seconds by putting in a ZIP code and then adding some details, such as gender, age, weight and smoking history. For an actual quote for purchase, more details would be requested on the site.
With insurance professionals on staff, consumers will have the opportunity to ask questions and be guided to the best insurance solution for their personal needs, she said.
Flexible Benefit was founded in 1988 by John DiVito of Hoffman Estates and Allen Wishner of Riverwoods, who still own the company and oversee about 100 employees.
They started as an administrator of various plans, and within a year became an insurance agency/brokerage by selling health and other insurance products to employers and individuals, Perry said.
"With change comes opportunity. While there were struggles as some parts of the new law were implemented, we are now well positioned to help the marketplace evolve," said Perry. "We are here to help employers, employees, consumers and insurance producers find their place in the new health insurance.
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