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updated: 1/2/2013 11:06 AM

Content is "King" for Realtors' Websites

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Carolyn Gallagher

When it comes to your business website, "Content is king!" That was the message from Paul Cox, owner of The Agent House, when he addressed the North Shore chapter of the Women's Council of Realtors. The program, "Google Goodies and Other Freebies -- Minimizing Your Real Estate Marketing Costs," included tips for maximizing sales and internet marketing through the use of free technology.

The Agent House designs, enhances, optimizes and hosts affordable custom websites for real estate professionals and small businesses.

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"There is no doubt that a properly optimized website brings the greatest return on investment of all marketing tools today," said Cox. "It is a 24/7 commercial for your business."

The luncheon and program took place at the Valley Lo Club in Glenview.

WCR is a national organization providing educational programs, business tools, and networking and leadership development opportunities for real estate professionals and others working in the real estate field such as attorneys, lenders, title companies, interior designers and stagers. The North Shore Chapter meets at various north suburban venues on the second Thursday of each month.

For membership information, contact the Chapter's Vice President of Membership, Brett Taylor, senior sales manager and managing broker of Toll Brothers, at (847) 381-4700.

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