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Sears holds wreath-laying ceremony for Gold Star families

With Memorial Day approaching, Hoffman Estates-based Sears Holdings held a wreath-laying ceremony with Gold Star families Thursday at its headquarters, where it also carved a patriotic display into the lawn.

The 80-foot by 68-foot installation was of the iconic image of raising the flag on Iwo Jima in World War II. Sears also made several such installations at VFWs across the country.

Sears' commitment to supporting veterans and military families dates back to World War I. Sears is celebrating the 10th anniversary of its annual Heroes at Home campaign with Rebuilding Together, raising funds and assisting military families in need by making critical repairs and modifications to their homes.

Heroes at Home has raised $21 million and served 14,250 veterans. Through July 29, Sears is encouraging customers to donate to Heroes at Home at their local Sears store or online.

Sears is also doubling its everyday military discount on select product categories during the week of Memorial Day. Military and first responders can get 40 percent off regular price and 10 percent off sale price tools, work boots, watches, fine jewelry and sporting goods.

  Audience members listen to a presentation during a wreath-laying ceremony in the Sears headquarters atrium in Hoffman Estates Thursday. Joe Lewnard/jlewnard@dailyherald.com
This is an aerial view of the 80-foot by 68-foot patriotic art installation of the iconic image of raising the flag on Iwo Jima in World War II that Sears Holdings had carved in the lawn at its Hoffman Estates headquarters in honor of Memorial Day. Photo courtesy of Sears Holdings
  Army Veteran and No Veteran Behind board member John Schwan speaks during a wreath-laying ceremony involving Gold Star family members in the Sears headquarters atrium in Hoffman Estates Thursday. Joe Lewnard/jlewnard@dailyherald.com
  Left to right, Chief Petty Officers Ed Morgan and Ed Ortega stand with Oscar and Doris Torres and Oralia Mathew Torres, one of two Gold Star families participating in a wreath-laying ceremony in the Sears headquarters atrium in Hoffman Estates Thursday. Joe Lewnard/jlewnard@dailyherald.com
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