CDK Global in Hoffman Estates buys Progressus Media

CDK Global, an enabler of end-to-end automotive commerce, said it has purchased Progressus Media, a specialty provider of mobile advertising solutions for dealerships, agencies and automotive marketing companies.

The acquisition adds complementary technology and capabilities to the Hoffman Estates-based CDK Advertising business, for which the company has recently appointed Jen Cole vice president and general manager. Progressus' team, technology and products will accelerate growth in social media channels, as the company's social suite ad tech is integrated into the CDK automotive marketing solution set.

"We are excited to bring the Progressus Media team into the CDK family," said Cole. "Our data-driven solutions, which help to put the right targeted messages in front of consumers at the right time in their shopping journey, combined with Progressus' advanced technical capabilities, mobile conversion focus, and subject-matter expertise, uniquely position us to provide competitive solutions in this rapidly changing market."

"We have long admired CDK's leadership and scale in automotive digital advertising," said Drew Marticke, co-founder, Progressus Media. "Our focus on evolving mobile marketing channels - in particular social media - is a perfect complement to the CDK advertising platform. We're thrilled to continue innovating as we grow and develop solutions for CDK clients."

The Progressus Media team will retain their current office location in downtown Chicago, and the team will focus on fully integrating into the CDK Advertising business over the next several weeks.