Blue Chip named agency of record for McCormick

Blue Chip Marketing Worldwide with operations in Northbrook was recently awarded Shopper Marketing Agency of Record for North America by McCormick & Co. Inc., maker of spices, seasonings and flavor products. The appointment followed a competitive review.

Blue Chip will support McCormick's U.S. and Canadian Consumer Products Divisions, driving efficiency and increasing capabilities across the business units. The Chicago-based agency has already been working with McCormick on several Shopper Marketing projects since January 2016.

"It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day," said Stanton Kawer, Blue Chip Marketing Worldwide Chairman and CEO. "We're honored to bring our own flavor as we look to grow McCormick's North American business."

Gaining the McCormick business comes on the heels of Blue Chip's most recent win with Gold-Bear maker HARIBO.