3D Exhibits' clients net honors

SCHAUMBURG - 3D Exhibits' collaborative approach to creative exhibit design and trade show marketing program development has resulted in its clients winning awards from the Business Marketing Association, Exhibitor Magazine and the American Advertising Association.

Hill's Pet Nutrition earned the Business Marketing Association's top B2 Award in the Integrated Trade Show Marketing Program category. The program evolved from concepts developed during a brainstorming session conducted by 3D Exhibits, focusing on increasing attendee dwell times and facilitating deeper interactions with visitors. The collaboration fostered by 3D Exhibits' strategy and brainstorming session enabled the Hill's team, Hill's agency and 3D Exhibits to elevate the trade show booth's appeal to a key demographic - millennials.

Garden of Life earned both an Exhibitor magazine Gold Exhibit Design Award in the Experiential Exhibit category and a Gold ADDY Award from the American Advertising. Designed as an immersive experience, the 20x40-foot Garden of Life booth was a larger-than-life scenic depiction of a garden, bringing key elements of organic gardening to life. Visitors were attracted by thirteen-foot tall gardening tools embedded in a mound of dirt and delighted to discuss Garden of Life's products in the fourteen-foot tall watering can/conference room.

"Our 'I dig the garden' theme enabled our customers and prospects to experience our passion for organic farming for themselves," said Guy Burgstahler, vice president of marketing at Garden of Life. "It was memorable, engaging and the enthusiasm was contagious - everything we wanted."