Woodfield Mall goes 'Mission Pink'

Simon today announced that its centers across the country, including Woodfield Mall, one of the largest shopping destinations in the United States, will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in "Mission Pink®" events throughout the month of October.

"As active members in the communities we serve, Simon Malls, The Mills and Premium Outlets provide an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year," said Krystal Zell, Simon's senior vice president of Field Marketing.

"Simon has supported Susan G. Komen events for years on a center by center basis and it is very exciting to raise our level of engagement so that all of our shopping centers can participate."

"We are delighted to be working with the dedicated people at Simon," said Dr. Judy Salerno, Komen president and CEO. "With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon's 'Mission Pink' play a key role in bringing our mission to people in communities across the country.

"The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer."

Visitors to Woodfield Mall will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:

• Wall of Strength: For a $1 donation to Susan G. Komen, survivors, families and/or friends can write a message of strength on a foam board "brick," take a picture and post their picture on the center's Wall of Strength and share via social media.

• Style Passes: Shoppers can purchase a $5 Style Pass containing special retailer discounts. One hundred percent of Style Pass and voucher card donations will benefit Komen.

• Surprise and Delight: Generate awareness of Susan G. Komen's National Breast Cancer Awareness Month by surprising randomly selected shoppers with "Mission Pink" treats as they shop.

• Building Awareness: On select dates, representatives of Susan G. Komen will be on-site to share breast cancer awareness information and answer questions.

• Donations: Throughout the month of October, Woodfield Mall will donate $1 to Susan G. Komen for each new shopper who signs up for the Simon Rewards program at simonrewards.com/pink.

Once that shopper submits their first qualifying receipt, Woodfield Mall will donate an additional $4. Plus, shoppers can donate $1 to play Plinko Board at the Guest Services booth in the Grand Court for the chance to win a prize.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives and, along with the help of generous customers, will guarantee a contribution of at least $250,000.

For information, contact Woodfield Mall at (847) 330-1537 or visit shopwoodfield.com. Like on Facebook at facebook.com/woodfieldmall and follow on Twitter @WoodfieldMall and on Instagram @WoodfieldMall.

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