New Balance joins soccer market with Liverpool shirt deal
LIVERPOOL, England (AP) - Boston-based sportswear manufacturer New Balance is taking over as shirt supplier of Premier League club Liverpool from next season, in what the English team says is a "record-breaking" and "multi-year" deal.
Liverpool is currently three years into a six-year deal with Warrior, which is owned by New Balance. That deal was reported at the time to be worth 25 million pounds (then $38.6 million) a year to Liverpool, which is owned by Fenway Sports Group - the parent company of the Boston Red Sox.
New Balance will be responsible for designing the Liverpool shirts and training apparel.
Liverpool says in a statement released Thursday that the deal will "support the manufacturer's growth and entry into the football market."
Liverpool player Raheem Sterling celebrates after scoring his side's first goal during the FA Cup Fourth Round Replay match at the Macron Stadium in Bolton, England, Wednesday Feb. 4, 2015. (AP Photo / Peter Byrne, PA) UNITED KINGDOM OUT - NO SALES - NO ARCHIVES
The Associated Press
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