A lot of money for not a lot of value
Regarding "Des Plaines seeks to improve city's brand in 2015" (Jan. 15) - Mayor Bogusz spent $88,000 for a consulting firm to find a new brand name for Des Plaines. Brand names can be important. Think of Gillette, CAT or BMW. Given his performance through two years in office, I suggest a brand at no charge, "Edsel".
Donald Kuntz
Des Plaines
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