ST. LOUIS -- It was a moment Joel Quenneville wishes could take back.
It was also a moment that social media took and ran with.
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Following a non-call of delay of game penalty in the second overtime of Thursday's 4-3 loss to the Blues in 3 OT's -- a penalty which would've give the Blackhawks a 5-on-3 advantage -- Quenneville showed his displeasure by making an obscene gesture that was captured and retweeted to kingdom come.
"I was definitely excited, disappointed with the call, but I apologize for my behavior," Quenneville said Friday. "It wasn't very appropriate at all.
"It was a bush-league move on my part."
And it cost him a $25,000 fine for "Inappropriate conduct," a decision that was handed down by the league Friday afternoon.
As thrilling as Thursday's marathon was, unfortunately for Quenneville, his gesture will probably be the one defining moment many will remember from the game.
It's just the kind of fieriness his players have come to expect from their coach -- especially during the playoffs.
"Joel's a passionate coach and he's intense on the bench," Patrick Sharp said. "We could certainly feel that as players, and I think sometimes he wants to get his skates on and go out there and play with us.
"He's got fire behind the bench that really filters through the team and makes us play that much better."