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posted: 2/2/2014 4:40 AM

Bulk mail unwelcome in any language

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With bemusement, I read the Jan. 26 letter that was in response to a Jan, 18 letter, regarding receiving direct mail correspondence from their banks in Spanish, which, as English speaking persons, they could not read. Both writers were expressing their honest opinions and views, and that's great.

The first writer was offended that he received this "offer" because he felt it should have been in English. I agree with him. The second writer was so intrigued by her bank's Spanish "offer" that she "immediately enrolled in a Spanish class" at ECC and was so inspired by this experience that she referenced ... Gandhi! Wow, she made it into a growth experience, and that's awesome.

A point missed by both of them though is that what seems to have deeply affected their lives and moved them to write in, was what? Junk mail.

I want to suggest to all the "offer mail" providers out there that 99.9999 percent of us are not the least affected by their incessant "offers." Personally, I never respond to anything that arrives at my home with a "bulk rate" postage mark. They are recycled in seconds. If these are in a language I can't read, it's more like tenths of seconds.

If a bank or any other "offer-maker" does not have database record that tells them what languages I may speak, they should. Please stop wasting my time and your money. Please stop bulk mailing me -- in any language.

Continuing to overthink this, I wonder if some of these direct marketers might have their direct mail pieces translated by those ECC language professors as an outsource. That would be just too ironic.

Jerry J. Hagers


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