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posted: 9/18/2013 5:30 AM

Wauconda officials planning marketing push

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Wauconda officials are turning to regional magazines to help promote the town outside of the village limits.

A full-page, color advertisement about Wauconda will appear in an upcoming issue of Northwest Quarterly magazine. a lifestyle and business publication for the North and Northwest suburbs.

The magazine is planning a feature article about the village, too, said Linda Krajniak, the village's director of economics and community development.

Additionally, a second advertisement highlighting the village is being considered for Lake County magazine, Krajniak said.

The ads are part of an ongoing marketing push that got under way this spring.

Krajniak discussed the advertisements, the article and other marketing strategies Tuesday during a communications committee meeting at the village's building and zoning offices.

The issue of Northwest Quarterly featuring the ad and the article should be published in October, so a fall theme is being planned for the advertisement, Krajniak said,

She wants it to consist primarily of photographs that depict Wauconda as "a vibrant community," Krajniak said.

Those photos could include shots of trick-or-treaters at a 2012 village event, hikers on the Millennium Trail or people participating in other activities.

Trustee Linda Starkey, who leads the committee, said she likes the idea of using locally shot photos because people would be able to recognize generic, stock photos.

Committee member Chuck Black liked the idea of a photo-heavy advertisement, too.

"Let the pictures tell the story," Black said. "Let the pictures tell them who we are."

Wauconda is among several suburbs creating marketing campaigns to promote their towns and attract residents, businesses and shoppers.

Mundelein officials took a big step recently by hiring a communications and marketing director. The village is launching a branding program, too.

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