Schaumburg’s Experian Automotive sets deals with KBB, AutoTrader

PRNewswire

Schaumburg-based Experian Automotive said it has renewed its agreement with Kelley Blue Book for display of AutoCheck vehicle history reports in classified listings on www.kbb.com.

Additionally, the company has partnered with AutoTrader.com, enabling dealers to utilize AutoCheck reports when merchandising their inventory on AutoTrader.com.

These agreements are a step forward for the industry, enabling the websites to allow dealers to choose which vehicle history report they decide to put on their listing.

“We are proud to team with AutoTrader.com and KBB.com to offer this valuable tool in connection with vehicle listings in the marketplace,” said Dave Nemtuda, senior vice president of Experian Automotive. “The information in an AutoCheck report helps to provide consumers and dealers with the peace of mind they need in order to make a more educated purchasing decision, and we are thrilled it is now available on both vehicle marketplaces.”

AutoCheck vehicle history reports provide dealers and consumers with in-depth information on accidents, title brands, frame-damage announcements, odometer issues and other potentially negative events that can impact a vehicle’s value. Additionally, retailers and consumers can leverage the patented AutoCheck Score, allowing them to quickly and easily understand a vehicle’s past and compare it with other vehicles.

“Our relationship with Experian provides the flexibility for KBB.com to allow its industry customers to select the vehicle history report that best suits their needs, an option that ultimately benefits the car shopper,” said Damon Bennett, vice president of syndication and e-commerce for KBB.com. “We are confident that the relevant, comprehensive information available with each listing  helps in the buying and selling process.”

AutoCheck vehicle history reports are now available online at www.AutoCheck.com and through many of the premier automotive sites, including AutoTrader.com, KBB.com, eBayMotors.com, Edmunds.com and NADAGuides.com.