On Wednesday, April 3, five students from the Young Entrepreneurs Academy (YEA!) at Prospect High School took a field trip to the Daily Herald, to learn about the importance of advertising when starting a new business.
Students were able to tour the Daily Herald facility and find out the "ins and outs" of the advertising world. During the trip, Stuart R. Paddock III, vice president of Digital Technologies & Information Systems, showed the students the newsroom and Arlington Heights facility. He discussed how the company has evolved over the years, challenges the business has faced and the importance of advertising when launching and growing a small business.
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As part of the YEA! program, students are introduced to all facets of the business world including, but not limited to: attorneys, insurance agents, graphic designers and web developers. Over the course of this year's YEA! program, five students will launch four businesses which include HomeBox, a college care package company and Oraie, a custom computer company.
The Young Entrepreneurs Academy is a groundbreaking educational program that takes students, in grades nine through 12, through the process of starting and running real businesses over the course of a full academic year. Students work in close cooperation with local leaders of industry, community members, and educators to develop ideas and objectives, write business plans, pitch potential investors, obtain funding, register with governmental agencies, develop their brand identity and much more. By the end of the class, students own and operate fully functioning businesses that can be carried on after graduation. Students learn to make a job -- not just take a job.
YEA!'s direct mission is to help students embrace their passion, energy, creativity and talents, launch a venture, and view entrepreneurship as synonymous with success and freedom. In 2008, YEA! "spun-off" from the University of Rochester, where it was formed in 2004, with support from the Kauffman Foundation, to create its own nonprofit corporation, YEA! Inc., which is currently launching sites in colleges, universities and high schools across the country to provide comprehensive, exciting entrepreneurship education, leadership development and innovation training to youth between the ages of 11 and 18 years old in the United States thereby making the program available to students at a variety of geographical regions, and providing them with skills they need to succeed in the 21st Century. For information about the Young Entrepreneurs Academy, call (585) 272-535 or visit www.yeausa.org.
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