Breaking News Bar
updated: 4/8/2013 8:38 AM

Newspaper revenue fell 2 percent to $38.6B in 2012

hello
Success - Article sent! close
  • The newspaper industry's revenue declined at its slowest pace in six years, as publishers turned to new businesses and raised more money from online subscriptions.

      The newspaper industry's revenue declined at its slowest pace in six years, as publishers turned to new businesses and raised more money from online subscriptions.
    File photo

 
Associated Press

ARLINGTON, Va. -- The newspaper industry's revenue declined at its slowest pace in six years, as publishers turned to new businesses and raised more money from online subscriptions.

The industry's total revenue in 2012 fell 2 percent to $38.6 billion from $39.5 billion in 2011, according to the Newspaper Association of America.

Online subscriptions helped circulation revenue rise by 5 percent to $10.4 billion. It was the first gain since 2003.

The association's figures are projections based on a survey of 17 companies that represent about half of the industry's revenue. Publishers provided a detailed breakdown of their revenue on condition of anonymity.

For the first time, the NAA data incorporated new sources of revenue that virtually didn't exist for the industry a decade ago, including e-commerce, event hosting and providing advertising agency-like services to local companies. These categories accounted for $3 billion in revenue in 2012. The NAA also began counting for the first time ad revenue from niche publications and such things as flyers sent to non-subscribers. Those segments generated $2.9 billion.

If the new categories were not included, revenue would have fallen 3 percent in 2012, to $32.7 billion, still the most modest decline since 2006. In 2011, revenue not counting the new categories fell 5 percent to $33.9 billion. Revenue peaked at $60.2 billion in 2005.

"This does not look like an industry that's just rolling over," said Caroline Little, president of the NAA.

Little said the association's new way of compiling data tells a more optimistic story of an industry coping with an advertising shift away from print by generating new sources of revenue and selling news online and through mobile devices.

Among the industry's most positive developments is the growth in circulation revenue. Some 400 U.S. newspapers now charge readers for online access. In some cases, online subscriptions are bundled with print subscriptions. As a result, the industry's 2012 circulation revenue returned to slightly above the 2007 level of $10.3 billion. It was still below 2003's peak of $11.2 billion.

Share

Interested in reusing this article?

Custom reprints are a powerful and strategic way to share your article with customers, employees and prospects.

The YGS Group provides digital and printed reprint services for Daily Herald. Complete the form to the right and a reprint consultant will contact you to discuss how you can reuse this article.

Need more information about reprints? Visit our Reprints Section for more details.

Contact information ( * required )

Name * Company Telephone * E-mail *

Message (optional)

Success - Reprint request sent Click to close
Comments ()
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the X in the upper right corner of the comment box. To find our more, read our FAQ.
    help here