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updated: 4/3/2013 9:40 AM

Clare Oaks names new director of sales, marketing

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Ronette (Roni) Icso, 33, has been named director of sales and marketing for Bartlett-based Clare Oaks,, a continuing care retirement community located in Bartlett.

Icso will be responsible for the sales and marketing effort of this senior living continuing care community, which includes independent living, assisted living and skilled nursing care.

For the past five years, Icso served as director of marketing and sales for Greenfields of Geneva. There, she was responsible for the start up of this retirement community beginning with pre-construction sales, as well as following through with the development, construction and operational sales. Leading the marketing team as a selling manager, she also supervised the daily performance and professional development of a team of six sales professionals.

"We are thrilled to have Roni leading our sales and marketing effort at Clare Oaks," said Beth Welch, Clare Oaks executive director. "Her knowledge of the area and her extensive marketing expertise will make her a huge asset to our community."

In previous employment, Icso launched and served as marketing manager for VeriSpring, a nonclinical home-based service program in conjunction with Arlington Heights based Lutheran Home & Services. In this role, she collaborated with the Home Health Care team ensuring community residents received needed services. Additionally, she presented and sold membership packages for seniors to receive Personal Advocate Services.

She also worked as a medical sales representative for St. Charles-based Lincare and served as an exercise physiologist/assistant manager for Oak Brook-based Alliance Rehab, where she was responsible for implementing personal training programs for seniors in a post-physical therapy setting.

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