Motorola Solutions aims to keep you shopping at your local brick-and-mortar store, such as Macy's or Home Depot, without leaving the store empty-handed or discouraged.
The Schaumburg-based company said more consumers are better informed about what they want to buy even before they step in the door. So sales associates need to step up their game in order to get the consumer what they want, instead of driving them to the Internet to seek a better deal. Motorola plans to introduce more equipment and software solutions to help retailers do a better job of providing shoppers with what they want, when they want it, said Jerry McNerney, senior director of enterprise marketing in North America for Motorola Solutions.
"We want the store associates and the shoppers to be more interconnected," McNerney said. "Much like your online experience."
Already, equipment and software solutions from Motorola Solutions are being used in 97 out of the top 100 retailers nationwide, McNerney said.
"What's changing is the way they're using their products to improve the shopper's experience."
Next week, Motorola Solutions plans to demonstrate many of those current and new mobile devices for retailers at the Schaumburg headquarters.
These products include the SB1 smart badge, the MC40 Enterprise Assistant and the Mobile Workforce Management software.
The SB1 smart badge will help retailers equip everyone in their organization with a smart, wearable, mobile device with long-battery life and a screen with readability in all lighting conditions. It can be used to help sales associates and other workers be more efficient, he said.
Also, the Mobile Workforce Management system generates, assigns, delivers, receives, monitors and moves along tasks for mobile workers. It is a software application that sends tasks to store associates within a shift and can help with real-time customer requests. Coupled with the SB1 device, the system helps push tasks and communications through the management ranks and help retail associates who previously had no convenient technology to assist them in their work. The system also can connect with the employee's project scheduling, promotion management, sales area, kiosks and more.
In addition, Motorola will introduce the MC40, a compact, handheld device that can allow on-site ordering for the sales associate. It associates to see inventory so they can immediately respond to customer requests.
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