Meijer to sell Sears DieHard batteries

PRNewswire

HOFFMAN ESTATES — Sears Holdings has entered into a licensing agreement to distribute DieHard Gold auto batteries at Meijer Corporation’s 194 locations. Earlier this year, Meijer began selling DieHard brand portable power chargers and jump chargers.

“We are bringing one of America’s most trusted brands to more places and unleashing the value of DieHard,” said Chris Caruso, general manager of DieHard. “For more than 40 years, the DieHard brand has delivered superior performance that consumers demand with each turn of the key. Now we are strategically expanding the distribution of the DieHard brand to provide access to America’s most preferred auto battery brand to more consumers when they need it. To achieve that goal, Sears Holdings has entered into a license agreement with East Penn Manufacturing to distribute DieHard Gold to Meijer.”

Mark Carpenter, automotive buyer for the Grand Rapids, Meijer, welcomes the agreement.

“Meijer customers expect the highest quality products at an exceptional value, plus the addition of the DieHard brand to our automotive offerings is yet another way we are living up to our promise of higher standards and lower prices,” Carpenter said.