Brightly colored balloons will mark the Wheaton stores where fashionistas and summer shoppers alike can score discounts this weekend.
"This year we have more businesses participating than ever before," said Downtown Wheaton Association Manager Max Williams.
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If you goWhat: Downtown Wheaton Sidewalk Sale
When: Thursday through Saturday, July 28-30
Where: Downtown Wheaton, look for balloons at participating stores
Elements and Starrs Boutique
Carlson's Paint, Art and Wallpaper
Carlson's True Value Hardware
The Stork's Cradle
The Genuine Article
The Bleu Olive
Wheaton Religious Gifts
The Dress by Nicole
Jeans and A Cute Top Shop
Wheaton Center for History
It's Our Earth
Posh Salon and Color Bar
Skylight Bakery Cafe
Front Street Dance Center
Zazu Salon and Day Spa
TATES Old Fashioned Ice Cream Shop
More than 30 small businesses, from downtown boutiques to Carlson's True Value Hardware and a number of local salons, will participate in the 2011 Downtown Wheaton Sidewalk Sale.
"It's a really nice sampling of just about everything downtown Wheaton offers," Williams said.
Held during normal business hours Thursday through Saturday, July 28 to 30, Williams describes the annual summer shopping shindig as "one of seven signature events" in the downtown area.
"Essentially, they put out all the merchandise right on the sidewalk," he said. "It's just a nice, festive way to shop and enjoy downtown Wheaton."
Previously, the event was hosted from Friday to Sunday, but due to Sunday closings at many businesses, the Downtown Wheaton Association changed the event dates to increase foot traffic.
Especially for Saturday shoppers, Williams urges individuals to arrive early and enjoy Wheaton's French Market from 8 a.m. to 2 p.m. for flowers, baked goods and more.
"It's a fantastic opportunity to shop local and support our local businesses," Williams said.