As a new semester begins today at Roosevelt University's Schaumburg and Chicago campuses, makeovers of its logo, seal and Web site are being unveiled.
The most visible of these will be the logo, a modern-looking capital R whose image of a translucent green ribbon folding over on itself is meant to show strength through diversity.
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The words "Roosevelt University" below the symbol are written in a font less than a decade old to reflect the institution's modernity, Vice President of Government Relations & University Outreach Lesley Slavitt said.
The Web site has also been redone to improve its efficiency as well as to freshen its image, Slavitt added. The new home page at roosevelt.edu will feature a rotating gallery of student stories and photos to illustrate the vibrancy of life on both campuses.
"We were very clear when we started down this path of having to tell the university's story," Slavitt said.
Also being modernized is the school's seal featuring an emblematic torch, though it will be seen mostly on such formal documents as diplomas.
Promotional items featuring the new logo will be handed out to students and visitors at both campuses from 9 to 11 a.m. and 4 to 6 p.m. today as day and evening classes resume.
The changes follow on the heels of the new sports logo for the Roosevelt Lakers that began use last month.
The logo look was created by Chicago-based graphics designer Studio Blue of Chicago. The Web site design was created by communications consultant mStoner of Chicago.
The image changes reflect the university's forward moves, Slavitt said.
The Schaumburg campus is introducing a College of Pharmacy and the Chicago campus is moving ahead with plans for what will be the second tallest university building in the nation and the fifth tallest in the world, she said.