The owners of the new independent league baseball team coming to Rosemont next year revealed the team name Friday in honor of a Chicago-style classic.
It wasn't deep dish pizza or beef sandwiches on the mind of the owners or their creative team, but instead a staple of ballpark food that in this town, is made with all the fixings: the hot dog.
The Chicago Dogs will begin play in May 2018 in a new $60 million, 6,300-seat stadium under construction at Balmoral Avenue and Pearl Street, just west of the Tri-State Tollway. They've been approved to be a part of the 12-team American Association of Independent Professional Baseball, a Durham, North Carolina-based league.
Plans for the team were announced by Rosemont officials in 2015. However, as stadium construction moves along and the front office is assembled, Friday's naming announcement is meant to "stir up a little interest," said co-owner Steven Gluckstern.
Added co-owner Shawn Hunter: "We wanted a name that captures the spirit and culture of Chicago. It had to be fun and authentic."
The circular red, white and blue team logo features a hot dog -- dressed with the four stars of the Chicago city flag as condiments -- overlaying a baseball. The logo was inspired by "baseball, hot dog and Chicago lovers alike," according to a team news release. It was designed by Denver-based Adrenalin Inc., a brand agency whose clients in the sports industry include the Los Angeles Kings, Harlem Globetrotters and United States Olympic Committee.
After an early Friday morning announcement of the team name, some 100 hot dog costume-wearing revelers descended upon downtown Chicago to promote the new brand, traveling by double-decker bus and surprising people with free hot dogs and Chicago Dogs prizes. The marketing promotion also included games, activities and giveaways at the iconic Chicago hot dog stand Wiener Circle, where the marquee and signage were transformed to feature the Chicago Dogs team logo. Patrons were invited to play whiffle ball, take selfies on a hot dog couch, and sign a pledge of fandom to the Chicago Dogs.
And, there was a special "Hot Dog Happy Hour" featuring $1 hot dogs in the late afternoon.
The team Friday also revealed a website, thechicagodogs.com, and presence on social media, including Facebook, Twitter, Instagram and Snapchat.