Coors to advertise at Allstate Arena, other Rosemont venues

Rosemont and Molson Coors Beverage Co. have inked a five-year advertising deal that will install the brewer's signage in and around the Allstate Arena and other village-owned venues.

The agreement, which will pay the village $585,000 a year, allows Coors to install signs advertising its products throughout the stadium, as well as use of the digital billboard next to the Jane Addams Tollway. The company will also get branded kiosks and a skybox at the arena.

Coors replaced Budweiser as the primary beer advertiser at the stadium, village officials said.

The agreement, approved this week by the village board, also gives Coors rights to some advertising at the Rosemont Theatre, Donald E. Stephens Convention Center and Parkway Bank Park entertainment district.