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Feder: Tronc changes name back to Tribune Publishing

Two years after the parent company of the Chicago Tribune renamed itself tronc, it's going back to calling itself Tribune Publishing, the company announced today, reports Robert Feder.

The name change, which formally takes effect Tuesday, will close a sorry chapter in the history of the Chicago media giant, which drew nearly universal revulsion and ridicule when it unleashed tronc on the world in June 2016.